- This film is a hybrid between romance and comedy, films like these are often referred to as 'rom-coms'. This has become a very popular sub-genre of both main genres. This genre has many conventions and specifically targets a female audience, often older teenagers and young adults as they are stereotypically the gender that watch these type of films and the content appeals to them. The characters used in this genre are usually young adults often a main male protagonist and main female protagonist. This appeals to the younger generation as the characters are similar ages to them and they can often relate to the narrative.
- This trailer starts with the conventional green screen approving the trailer for its indicated audience. This screen isn't specific to just this rom-com hybrid genre it is conventional of trailers of every genre.
- The close up of the fridge magnets saying "love is stupid" is shown and then a spin edit cuts to a shot of the main protagonist moving the magnets and looking upset. This represents that the character may be having relationship troubles and that this may play a key role in the narrative. The audience immediately find out a bit about his personality. The romance genre often follows a plot where the main male character is lonely or socially awkward and finds it hard to be in relationships, but then he eventually meets the main female character and she is the right person for him and it all ends successfully. This film may follow a similar narrative as this shot immediately gets the audience to perceive this character as the stereotypical socially awkward stock character.
- The non diegetic music increases slightly in volume as we see the stock male character. This indicates his importance in the films plot and the music is upbeat therefore symbolising that he is the protagonist in the film and the audience should like him.
- The soundtrack gets louder when the two stock characters first meet. This represents the importance in them meeting to the audience and shows that their relationship may play an important role in the film. The music is upbeat and fast paced which is conventional of films of the comedy genre as it is exciting and makes the audience feel happy.
- A shot reverse shot is used to show the two characters laughing and playing table tennis, this shows how happy they are when they're together and signifies their relationship. This is a common edit used in films of the romance genre as it successfully shows the relationship between characters.
- The music cuts out at a funny moment in the trailer to emphasise this joke to this audience in the hope that they will find it amusing. This is a conventional feature of many comedy trailers as the producers want to emphasise the funny moment so that the film appeals to the audience and they are then more likely to watch.
- The diegetic sound of the main character laughing is used, this represents her happiness and invites the audience to laugh with her. The aim of comedy films is to make the audience laugh so this is used to encourage laughter within the films target audience.
- The extreme long shot is used to show the two main characters walking home together. This shot shows their whole costume to the audience. Both of them are dressed in very casual clothing, just jeans tops and coats because it is night time so it might be a bit cold. In rom-com films the stock characters costumes' are usually just quite casual and represent the stereotypical way young adults may dress. This trailer follows these same conventions.
- The music cuts out in the moment after we find out that the main female character has a boyfriend, and the shot of the male protagonist looking upset/disappointed is shown. This persuades the audience to feel sorry for the male character as they are led to want the two protagonists to be together.
- The trailer includes a short voiceover of the main character talking about love over a montage of shots of the two main love interests together. In romance/comedy trailers it is often conventional to have a voiceover but only over a few shots and then a non-diegetic soundtrack and dialogue throughout the rest of the trailer. This allows the audience a brief insight into how/what the main character is thinking but not too much as the audience will get a lot of insight into the narrative from the dialogue included in the shots anyway.
- In the shot of the female character walking and talking to the male character, there is no non-diegetic music playing in the background. This emphasises the importance/significance of what she is saying. While music is conventionally used to symbolise an important moment in a film, silence can also be used to do the same as it is more dramatic.
- The titles include quotes and reviews of the film. These are used to make the film seem more appealing to the audience as they can see that other people liked it and rated it highly. Often film companies ask/encourage popular magazines to review their films as they are respected and the audience can see that if a well known magazine has rated it highly then it might be worth watching.
- The location shot of the park is used because it is a nice location and the weather is sunny. Parks often give connotations of romance as they can be seen as calm and beautiful, therefore this location is used to demonstrate that the main protagonists are in a romantic location together and are happy.
- A close up shot of the female protagonist and her current boyfriend is shown. This then cuts to the male character character looking sad and annoyed. This is used to show the audience that he has feelings for the female and is jealous of her current boyfriend. This displays a key part in the narrative, it offers the idea that the current boyfriend may be the antagonist in the film as he is getting in the way of the protagonists being together.
- A medium shot of the male character holding an umbrella up for the female character is used. This is a romantic gesture and the audience will see that it is symbolic of him caring about the female and putting her first.
- The music gets slower and more gentle as the two love interests are standing close together and the male is helping her take off her dress. This symbolises their romantic relationship and emphasises the feelings they have for each other.
- A quick cut edit is then used to show the male protagonist getting punched in the face by the current boyfriend, again this backs up the idea that he is the antagonist of the film. There is a drum beat sound effect at the same time the character punches the other character signifying the power of the punch.
- The extreme long shot used after shows the protagonist lying on the ground and the antagonist in the background of the shot looking strong and masculine. This shows how intimidating the antagonist is and makes him look more powerful because he is stood at the top of the stairs in a higher position.
- The non diegetic soundtrack cuts back in with the title "about love". This title links to the romance genre as the romance genre is a all about love and relationships.
- A close up of the female protagonist looking sadly out of a plane window hints at the narrative to the audience. This could be the disequilibrium in the film as the characters could have been separated for some reason e.g. one of them moves away. This close up is used to emphasise the fact that she is leaving to the audience as they will want to watch further and see why she's leaving or if she will come back.
- A low angled shot of the plane in the sky emphasises the idea of her leaving and the characters being apart, even further. It represents the distance between the characters, often in romance films, distance is used as the cause of the disequilibrium as it is what makes the love interests break up.
- A long shot/track shot of the male character running is used shortly after the shots of the female on the plane. This represents to the audience that he might be running to find her/be reunited with her and this excites them as they want the two to be together. This hints at a possible equilibrium towards the end of the film and the target audience for films of this genre often want a happy ending.
- The star system is used at the end, the screen is split in half with half of the screen including a shot of the character and the other half with their name written in the same font as the other titles. This split screen is often used in films of the comedy genre as a way of promoting the actors in the film as the audience can associate names with faces and if they see successful actors in the film they will be enticed to watch.
- "This summer" title is shown, including a time of release for the film is conventional of films of every genre, because then the audience will know when they can watch it.
- The non-diegetic music gets louder towards the end of the trailer to build excitement in the audience and to get them hyped for the film. This also indicates that the film may have a dramatic ending.
- Comedy films conventionally use bright colours and the titles and mis en scene used in this trailer is very bright. The costumes the actors are wearing is pretty brightly coloured but still casual, apart from when the female is wearing a bright red dress.
- This film follows a stereotypical 'boy meets girl' narrative. This storyline is used a lot in films of the romance genre as it is proven to appeal to the young female audience.
This screenshot shows an example of one of the quotes about the film. This is designed to appeal to the audience because they can see that other people watched and enjoyed it. Also this shows the that the titles are written in a colourful/bright font, this is conventional of the comedy genre specifically.
Here we can see the mis en scene of costume clearly. The female character is dressed in quite brightly coloured/eye catching clothing, which is again conventional of the comedy part of the rom-com genre. The male is dressed in casual clothing which is designed to appeal to the target audience because they are likely to dress casually too, and is conventional of both the romance and the comedy aspect of the genre.
This shows the conventional split screen that appears at the end of a lot of trailers. It allows the audience to associate actors names with their role/character in this specific film and it appeals to them because it promotes the fact that the actors are in the film and if the actor is well known/respected then it will appeal to a larger audience as they trust that specific actor to play the role well.
