Sunday 28 September 2014

Genre Specific Trailer Analysis 2

The Fault in Our Stars Trailer


  • The non diegetic soundtrack cuts in at the very beginning as the 20th Century Fox ident is shown. This is conventional of a lot of trailers and trailers of every genre will have the ident/idents of the film company that made the film at the very start to link the film to their name and to further promote their company. Also it often helps to promote the film itself because if the audience can see that the film has been made by a successful/respected company then they will trust that company to produce a good film and will therefore be more likely to watch it.
  • The first shot shown is worm's eye view shot of a starry night sky. This shot being used so soon  in the trailer immediately symbolises the romance genre to the audience. Stars have connotations of beauty and often link to the romance genre because people sometimes link beauty/calmness to romance. This shot also links to the title of the film "The Fault in Our Stars" and hints slightly at the narrative to the audience. 
  • The soundtrack is played on the piano and is fairly gentle which is stereotypical of the romance genre. Classical or gentle music without lyrics is often associated with the romance genre as it provokes emotions in people and many find it moving. Lots of romance trailers use music similar to this as the target audience will associate it with the romance genre and those who enjoy the romance genre will want to watch further or watch the film itself.
  • The voiceover is done by the main female protagonist and is played over the top of the shots. Romance trailers often include a voiceover from one of the main characters in the film as it allows the audience to get to know/understand the character slightly more and allows this character to explain their side of the story. Often when voice overs are used, the trailers require less titles because the narrative is explained in greater detail by the voiceover. Using the main character as the voiceover is often seen as more appealing because if a film is in a franchise then the audience will recognise the voice and get very excited because they will know the character, or on the other hand, some voiceovers can just sound cheesy if they are not done by a character in the film. This will make the audience less likely to want to watch the film.
  • The medium shot of the character lying on the ground looking up at the sky shows her to be looking like she is deep in thought. This represents to the audience that something bad may have happened to her or that she is worried/confused about something. This could hint slightly at the film's plot.
  • A fade to black transition cuts to a shot of the two love interests dancing and looking happy. Immediately the audience are shown that these characters are the main antagonists, from the way they are looking so happy and having so much fun when they are together. Already the audience are rooting for them to be together or stay together in the film and will want to watch to see if this happens. 
  • A "whoosh" sound effect cuts in when they are dancing at the moment the he spins her around. This emphasises the idea that they are dancing, which is seen as romantic by many.
  • A medium shot shows the two characters kissing, kissing symbolises romance and is used in  pretty much every romance film. The genre is emphasised to the audience in this medium shot and they are anticipating what will happen next.
  • The music cuts out fairly suddenly as a close up of the female character's eyes appear on the screen to increase the tension and catch the audiences attention. The eyes suddenly shut and then we are shown a prolonged black screen with the voice over still going on over the top. This builds the suspense as the audience are waiting for something to happen. It indicates that she is in a dream or remembering something because when the next shot appears it shows an entirely new location.
  • A drumbeat sound followed by a much more upbeat non diegetic soundtrack then cuts in and the shot shows a brighter location. The tone of the trailer has changed significantly due to the brighter location and the more exciting music, suddenly the audience are shown a calm and happier shot.
  • The close up shot of a bag being rolled along the ground indicated that the character is maybe new to the area. This encourages the audience to think about what part it may play in the narrative. 
  • The music gets louder as the shot of the love interests bumping into each other and meeting for the first time is shown. This gives connotations of their romantic relationship and the increase in volume is designed to provoke an excited response within the audience.
  • The diegetic sound of the female protagonist laughing symbolises her happiness when she is with the male character.
  • Many shot reverse shot edits are used between the two stock characters to show their relationship/connection to the audience. These shots are often close ups or medium shots of them smiling and looking directly at each other. This emphasises their relationship even further to the target audience.
  • The music is generally louder and more upbeat when the characters are together, symbolising their happiness when they are around each other.
  • The zoom long shot shows the female character, the mis en scene is fairly simple. The is dressed in fairly casual clothing consisting of jeans and a T-shirt. The t-shirt she is wearing is quite baggy indicating that she may not be a girl who bothers with her appearance that much. She doesn't seem to be wearing much make up either so this backs up that idea. 
  • The medium shot shows both stock characters, again the female is dressed casually in a plain blue t shirt. Casual clothing is conventional of the romance genre as the characters in these are often teenagers and teenagers are stereotyped as wearing jeans and tops instead of smart/business clothing. The male is wearing a sports jersey of some sort, this may symbolise that he is a very sporty/healthy character. This costume is also conventional of the romance genre as many romance films are commonly set in a secondary school location, usually in America, and one of the stock characters can sometimes be the "jock" character who is very popular and sporty.
  • The medium shot of the couple shows the male character holding a bunch of flowers. Flowers are a prop used commonly in romance films/trailers as they give codes of love. Giving someone flowers is perceived as kind and they are often thought of as a romantic gift as many give them to their other half on special occasions such as valentines days or anniversaries. This prop is used to represent the male characters love for the female character and shows him showing her that he cares about her and wants to make her happy. 
  • The music cuts out suddenly when the female character says "I'm a grenade" and it cuts to a shot of the male character looking upset and disappointed. The cutting out of the music at this point emphasises the tension in this part of the trailer.
  • The tone of the music suddenly changes and a slow motion shot of a different female character (probably the protagonists mother) shouting and running to help the female protagonist is shown. This then cuts to a shot of the female protagonist being carried to hospital and by this point the music is slow and piercing with the occasional drum beat sound. This drum beat sound is similar to a heartbeat sound and the slowness of it indicates that someone might be unwell/fighting for their life. This idea is backed up by the hospital location, as hospitals usually give connotations of illness or even death. 
  • A medium shot of the male protagonist looking shocked and sad is shown, in the background it looks like he is standing in a hospital location. This gives an insight into the narrative and the possibility that the female character is the one in hospital.
  • The music gets more upbeat again when the next title appears on the screen and more shots of the couple are shown, this hints at some sort of resolution in the narrative. 
  • The voiceover changes to the male protagonists voice narrating over some shots, this allows a slight insight into his opinions/personality.
  • The Medium shot shows the two main characters in a boat on some sort of river. Locations like lakes/rivers are used lots in romance films as they give connotations of peace and beauty.
  • The soundtrack gets louder and the lyrics cut in when the two characters kiss, this provokes happiness and excitement within the audience.
  • The ending shot is similar to the starting shot of the character lying on the ground which backs up the idea that the main female was having some sort of dream or flashback. However, in the start she doesn't have any tubes on her face. Where as in the end shot she does, emphasising her illness. This could play a key role in the narrative and may provoke a response within the audience as they want to know if there is an equilibrium or if she can be cured.
  • The final shot at the end of the trailer of the female lying on the ground alone is powerful. The idea that it is just her in the final shot and not just him hints that maybe something has gone wrong. The lighting in the shot is dark and gloomy which implies that maybe the film doesn't end with a resolution and doesn't follow the "happily ever after" type narrative that lots of romance films do. This shot will intrigue the audience and make them want to watch to find out what happens.
  • The main film title appears at the end of the trailer and is written in the same colour/font as the rest of the titles. This is conventional of film trailers of every genre. The font used consists of white and blue which are both quite cool colours, romance films often use fairly cool colours instead of bright and bold colours which are used in many comedy or action films.
This screenshot shows the main love interests stood looking at each other. The male is holding a bunch of flowers as a prop, flowers are a conventional prop associated with the romance genre as they symbolise love and the idea of giving them as a gift is seen as romantic by the target audience, who  are often teenage girls, because it is proven that teenage girls/young adult females get pleasure from watching these type of films as they can either associate with the characters or aspire to be like them.