Saturday 20 September 2014

Trailer Analysis 3

If I Stay Trailer 


  • The film companies indents appear at the very start on a black screen. This is conventional of trailers of any genre.
  • The shot then fades from black to a shot of a theatre with a stage, this is a key element of the narrative which is why it is shown first. This shot shows a location that will be very key in the plot which is why it was shown so soon into the trailer. Trailers often shows shots of locations or specific areas because they play an important role in the film and immediately allow the audience some insight into the narrative. For example the opening shots in this trailer are of the character in a big theatre setting holding an instrument. The use of mis en scene here is vital as the prop she is holding plays a part in the narrative. Props are key to showing the audience what genre a film is or what type of personality a character has. Here the use of the cello as a prop shows that the character has an interest in music and may want to pursue that interest further.
  • The diegetic sound of the footsteps walking at the very beginning of the trailer increases the tension and emphasises the characters nerves. The shot of the main character then sat in a room alone with 3 judges, looking as if she's at an audition appears on screen, increasing the tension even further so the audience are anticipating what will happen next.
  • This trailer uses montage editing, montage editing is the most common editing technique used in trailers as it shows the narrative in a non linear order. Trailers are designed to promote the film by showing the most exciting parts or the parts that will appeal to the audience most and montage editing is the perfect way to show all of these shots.
  • Classical music cuts in along with a pan shot of the theatre/hall's ceiling with the main characters talking over these shots. The non diegetic classical soundtrack links in with the narrative and classical music gives connotations of the romance genre. 
  • A medium shot of the stock characters (protagonists) is shown, here we begin to see the relationship the characters have. Many shots are used showing them stood in close proximity to each other and looking into each others eyes. This emphasises their feelings for each other to the audience.
  • A close up shot of the two main protagonists holding hands is shown. Holding hands is perceived by many to be romantic and gives codes of the romance genre. Shots of characters holding hands are used a lot in trailers of the romance genre as it emphasises their relationship.
  • The shot reverse shot edit is used to again represent the relationship between the two characters. This is an edit commonly used in all types of trailers, especially in romance trailers as it makes it clear to the audience that two people have a connection in some way, most commonly in a romantic way.
  • A close up shot of the characters kissing is used to excite the audience because the two main characters have gotten together and are happy and this is what the target audience of the romance genre want, therefore they will want to watch the film to see what happens properly.
  • Aerial/birds eye view shot of the city at night time, showing the audience the film's location.
  • The non-diegetic music gets faster and then all of a sudden changes to a more dark/dramatic tone when the car crashes. This is accompanied by a close up shot of the cars wheels skidding, this allows the audience to see that this crash is going to be a main part of the narrative. The darker music cutting in let the audience know that something was going to happen which made the anticipate what it would be and increased the suspense they felt.
  • The diegetic sound of the tyres skidding on the ice again emphasised it's importance and made the whole shot more dramatic for the viewer. This sound immediately increased the suspense as the viewer knew something bad was going to happen but wanted to find out what happened specifically and hopefully find an equilibrium in the end where everything is resolved and the stock characters (protagonists) are happy.
  • The medium shot shows the protagonist lying on the ground at the scene of the accident. The non-diegetic soundtrack cuts in with a slow and emotional song that had recently been in the charts. The emotional lyrics tie in nicely with the film's narrative and emphasise the sadness of the shot to the audience. Also, because the song is fairly well known, a wider (potentially more tent-pole) audience will recognise it and hopefully associate it with the film or at least get drawn to the trailer. 
  • As the character opens her eyes it uses a fast cut to a black screen to indicate her waking up, but then it cuts to an over the shoulder shot of her standing and looking at the accident. This indicates to the audience that she is out of her own body looking at the accident, this is emphasised because it plays a key part in the films narrative. 
  • Just before the car accident there are several quick jump cuts to the main characters at different times. One of them jumps to the main protagonist playing the cello very dramatically and then cuts back. This builds the tension because as her playing gets faster and louder the audience sense something is going to happen. The main character is narrating over the shots and then right before the car crashes the voiceover stops which emphasises the suspense even more and signifies that she is in danger.
  • One of the titles says "Based on the acclaimed novel". This is conventional in trailers for films that were made from pre-existing books. 
  • At different intervals throughout this trailer the music increases in volume to build up tension and provoke a response within the audience.
  • Old family videos/flashbacks are shown after the car accident. These shots show the drama genre coming through, and are designed to make the audience feel emotional. The target audience of drama/romance films stereotypically like emotional, often tear provoking shots, therefore this would appeal to them.
  • The main title appears at the end of the trailer, which is a conventional aspect of almost every trailer. The title is in the same coloured white font as the other titles, this shows constancy and represents the link between them all. 
  • The film's release date appears after that. Release dates are common aspects of trailers and teaser trailers as they inform the audience when they are able to watch the film. 
  • There is a twitter hashtag for the film shown in smaller font at the very end. This is a way of further promoting the film as they aim to get the fans to spread word of the film virally so more and more people watch the trailer or become interested/excited for the film.
  • The mis en scene of the main female protagonists costume is fairly basic throughout the trailer. In many shots she is shown wearing basic tops, for example a basic chequered top and jeans. This outfit is stereotypical of an outfit a teenage girl would wear when she is dressed casually. In other shots she is wearing a black dress, showing that she has dressed up for an important occasion.
  • The male protagonist is shown with an electric guitar as his prop, indicating that he is interested in rock music and is potentially in a band. This hints at his personality slightly to the audience. A range of medium and long shots show him wearing band tops and a leather jacket. This symbolises that he is "alternative" and potentially rebellious, because leather jackets often symbolise the hardcore rock look, which again signifies the idea of him being in a band.
  • The prop of a microphone, in which the male character is singing into, shows that he is in a band and that this plays a part in the narrative.
Here is a screenshot of the main male character. His costume shows him wearing a leather jacket and having a guitar strapped to his back, this makes him look quite rebellious as leather jackets give codes of not conforming to society and listening to loud/rock music and the guitar symbolises that he plays music, most likely rock music judging from his costume and the way he is portrayed.