Trailer Analysis 4

Safe Haven Trailer

• The conventional green screen indicating that the trailer is suitable for it's recommended audience is shown at the very start of the trailer to show that the content is authentic. 
• The film's title is shown at the start of the the trailer, this is different because often the main title is shown at the end of the trailer. 
• The titles appear in a black font with the background screen showing a sea/peer location. This links in with the film's narrative and immediately allows the audience to make a link to where the film might be located, and what it might involve. This increases anticipation within an audience. The same background is used for each title showing consistency, this is conventional of trailers.
• The diegetic/incidental sound of seagulls cuts in over the shots/titles indicating to the audience that the film is set in a seaside location. Also, this sound makes the location seem quite calm and quiet, this shows a complete contrast to the busy/dangerous city location the main female protagonist came from (was running from). This is done deliberately to allow the audience to see the difference in locations and how this plays a role in the narrative, because the main protagonist wants to escape from something in the city and this new location is meant to seem safer.
• The idents appear at the same time as a small drum beat sound effect. This is done to emphasise their importance and ensure the audience read them. 
• A close up shot of the character running in the dark and looking back over her shoulder. This increases the tension as the shot of her looking behind tells the audience that there is some sort of danger that she is running from. This appeals to the audience as they want to know what this danger is and find out why she is scared, therefore they will be more likely to watch the film because they are curious.
• The shot of the protagonist on the bus with her hood up looking like she is anxious and fearful, then fades into the shot of the bus driving into a more peaceful, rural location indicating that the character is escaping and going somewhere more calm and away from the city.
• The aerial track/zoom shot shows the new location the bus has arrived at. This shows the seaside location as much sunnier and brighter, compared to the city location which was shown to be dark and raining. Dark and rainy locations are often used to represent somewhere dangerous or scary, because they give connotations of not knowing what is going to happen or not knowing what is lurking in the dark therefore the audience feel uneasy and intense when these locations are displayed. A location like this is not usually used in romance films, however locations like the calm/seaside location are commonly used because they can be stereotypically seen as romantic for couples.
• The mis en scene used is important for trailers of every genre as it clearly establishes what type of narrative the film may have and what type of characters the film includes. The prop of the photo of the woman, that the man shows around to people in an attempt to try and find her, plays a part in the narrative and provokes curiosity in the audience because they wonder why he has a photo of her and why he is so desperate to find her.
• The non-diegetic music gets louder as the first title appears emphasising its importance and grabbing the audiences attention.
• The flashback the female protagonist has looking back on her past is shown with a sepia type filter making it clear to the audience that it is a flashback and isn't currently happening. This filter is an effect used in films of every genre type as it allows the audience to know that the character is having a flashback or remembering something so they don't get confused and can follow the plot easily. 
• The volume of the non-diegetic music increases when the flashback is shown. This is done to heighten the suspense and so the audience expect something bad/scary to happen. 
• The close up shot of feet running fast from something provoke a response in the viewer because they are nervous and curious as they don't know who is running or why. The idea that only the feet are shown heightens the tension as the audience can't see anything else happening. The technique of not being able to see something/someone fully is used a lot in trailers/films because it is mysterious and people are proven to be scared of the unknown. Therefore it is used to scare the audience and make them gripped and wanting to watch more.
• The soundtrack used is of a pre-existing song that has been well known for years however it has been specifically editing so it is slower and more emotional to tie in with the romance/drama genre more successfully. 
• Numerous shot reverse shot edits are used to show the romantic relationship between the two stock characters. This allows the audience to predict what might happen between them and get excited because they are rooting for them to get together in the end (as part of the equilibrium/resolution).
• The diegetic sound of police sirens is used in the trailer, this immediately tells the audience that something bad has happened and prepares them. It puts them on the edge of their seat as they are wondering what has happened.
• Another prop used is the bicycle. Close up and medium shots are used of this prop to show it plays a part in the narrative and later we see a shot the male and female characters stood with the bike, therefore it is a prop linking the two together. 
• The aerial/high angle shot of the calm lake/sea at with the sun setting over it. This shot is used because the lake location is peaceful and sunsets are stereotypically included in films of the romance genre because the target audience see them as romantic as they have codes of tranquility and beauty.
• The close up of the main female character smiling represents her happiness when she is around the main male protagonist, as smiling is symbolic of happiness/excitement.
• The two shot of the characters messing about in the rain and laughing shows that they are happy together. Often the idea of being in the rain kissing/dancing with someone is perceived as romantic, this is why this shot was used.
• A close up shot of the characters with their faces close to each others is used, the background is blurred and they are the only thing properly in focus. This is done to indicate that the main characters are the most important thing and that nothing else really matters when they are together.
• The fade to white transition is used quite a lot towards the end of the trailer. This is done because it is quite soft and allows a smooth transition between the shots of the protagonist couple.
• The main title is shown again at the end, many trailers only show it at the end but this trailer shows it at the start as well, most likely because the producer wants the audience to remember the title so they display it twice in the hope that it stays in their head so they are more likely to want to see it.
• The release date appears at the end which is conventional of almost every trailer.
• The montage editing between shots gets faster towards the end which increases the excitement/build up of tension the audience feels.